"Customer relationships are our main growth driver"
In this episode of the MORE Podcast, I speak to Michael Poggenpohl, CEO of RUNGIS Express GmbH, about the development of METRO’s food service distribution specialist company.
The focus is on the business model, the clear premium positioning and the specific characteristics of the customer base in the HoReCa sector. Michael explains how RUNGIS operates as a niche provider and sets itself apart in the market.
A key aspect is the company’s transformation: from reducing complexity in its product range, through infrastructure investments, to cultural development. At the same time, it becomes clear what role the collaboration with METRO and...