MORE Podcast - METRO Wholesale to the Max

Ultra-Fresh is more than just a category; it is a key growth driver for METRO. In this episode of MORE Podcast, I talk to Heiko Peuthert, Vice President Sales Excellence at METRO AG, about why Ultra-Fresh is so important for customer loyalty, sales growth and METRO's goal of becoming the best partner for HoReCa customers.
Heiko explains why owning the centre of the plate is important for success, how sales excellence and the right attitude make all the difference in customer conversations, and why Ultra-Fresh only works when cross-functional teams truly work together as ONE METRO. The episode also highlights...

This episode gives you a comprehensive overview of the recent Leadership Summit. Over three days, more than 300 executives came together at the METRO Campus in Düsseldorf to focus on a clear goal: turning strategies into measurable results.
In this special edition of MORE Podcast, I guide you through the most important updates from our Management Board: from Steffen Greubel's five strategic principles that will guide us through the year, to Eric Rieggers' financial outlook and our growth targets, to Christiane Giesen's and Guillaume Deruyter's operational priorities. These range from profitability in delivery and the turnaround in the cash &...

In this episode, I talk to Olaf Maecker, Vice President of AI & Automation at METRO.digital, about how artificial intelligence is evolving from a buzzword to a real business lever at METRO. Olaf explains how applications such as the Intelligent Sales Assistant support the Sales Force, how AI accelerates content production, and where new use cases are emerging in Procurement, Marketing, and Logistics.
He shows how the AI Factory is creating a platform and organisation that makes AI solutions scalable – and why success depends not only on technology, but also on AI culture.
A special highlight: Olaf is confronted...

In the second part of our double episode of our MORE Podcast, I talk to Matthias Bühler, METRO's Customer & Sales Officer, about the introduction of the Target Operating Model (TOM) and the advantages of merging business and IT. He believes that real transformation can only be achieved through collaboration between people. We also explore how a standardised CRM tool could improve processes in the sales organisation and which routine tasks could be taken over by AI in the future.