"We need to remain unbeatable in Ultra-Fresh"

00:00:05: Okay everyone, listen up.

00:00:07: Pay attention!

00:00:08: Question to you... So what's the deal with our year of Altafresh and The Big Fresh campaign?

00:00:13: Sales!

00:00:14: Yeah sales.

00:00:16: What else?

00:00:17: Growth!

00:00:18: Growth okay And you?

00:00:20: What would say?

00:00:23: The trip-to-lap land Of course But I think at end of day The big fresh is all about Our products

00:00:30: right?!

00:00:31: And that's exactly what I'm talking about now with my guest on more podcasts.

00:00:35: So sit down, listen and enjoy!

00:00:51: Edge Metro.

00:00:52: Altafresh is much more than just a category.

00:00:54: for all Oracle customers.

00:00:55: it is the heart of their business – and for us at Metro its major driver of growth.

00:01:01: How we want to translate this strategic importance into concrete sales customer loyalty & commercial success in our year off Altafresh And what gold we are striving for with our big fresh campaign is what you will learn in this ultra-fresh episode of more podcast, hold sale to the max.

00:01:22: A warm welcome to all of your dear colleagues!

00:01:24: I am Bernd Röder from Global Internal Communications at Metro AG and responsible for this podcast about metro's score strategy.

00:01:32: My guest today has already had an impressive international career at Metro.

00:01:37: He has been with our company since nineteen ninety seven even longer than i have.

00:01:42: His experience in various major countries and roles has given him deep category expertise, a global perspective.

00:01:49: In his current position he is responsible for designing and activating our AltaFresh offerings making him one of the key drivers to the year of Altafresh!

00:02:00: I warmly welcome our SVP Global Procurement Alta Fresh and Head of Our Trading Offices Jérôme Pryance.

00:02:06: Good afternoon Berndt.

00:02:08: Thank you for inviting me.

00:02:10: Happy To Be With You.

00:02:11: Yeah, great to have you here at my podcast Jérôme.

00:02:14: Imagine... You are a chef in the restaurant for one day!

00:02:18: Which other fresh product would you definitely put on your menu straight away?

00:02:23: If I were Chef….

00:02:25: I am not by the way but ok if i was be ...I will probably start thinking about the center of the plate The meat, the fruit and veg or fish.

00:02:35: But I'll probably think most important part And this

00:02:39: is for you ?

00:02:40: Fish or Meat

00:02:42: would be meat for me.

00:02:45: Yes, I'm a meat lover!

00:02:49: And we will talk about our meat products and also some others in this episode of more podcast above all Metro and its goals.

00:03:02: In the context of our score growth strategy, we will also look at the concrete implementation of The Big Fresh campaign... ...and how user home and your team support ourselves activities with attractive products & solutions.

00:03:14: And I'll ask you questions from our fundamentals questionnaire.

00:03:19: We look forward to your sounds of a year in this episode.

00:03:27: But now, let's start with the basics and what everyone at Metro should know about our Altafresh category.

00:03:34: Jerome?

00:03:35: What makes AltaFresh so strategically important for Metro ?

00:03:39: This

00:03:41: is a crucial question.

00:03:43: Yes, UltraFresh is strategically critical to us.

00:03:48: It stands for superior quality and differentiation which are decisive criteria of professional customers.

00:03:54: UltraFish isn't just a category you know.

00:03:56: It is a traffic builder and I do consider it as the kind of magnet for Oracle customers, some of our traders' customer.

00:04:06: When we have strong authority in UltraFresh We are well equipped to fight against competition.

00:04:11: when customers trust us in fish meat fruit and veg i can tell you that they trust us across the entire assortment.

00:04:20: so ultra fresh builds at the end credibility frequency loyalty and makes it a pillar of our competitive positioning.

00:04:31: Yeah, you already mentioned something about the customer segments but maybe we can go into details on this topic.

00:04:37: so which customer segments are most important drivers for Altofresh?

00:04:42: All of them are important.

00:04:44: I'm thinking about Orica, traders, SEOs.

00:04:48: all those professional customers are important But one segment is even more important than the others.

00:04:53: This is Orica One And we have different strata of customers, okay?

00:04:58: In the organization.

00:04:59: We have customer starting from Michelin star very high level High-quality restaurant let's say gastronomy and we have some plat du jour restaurants on.

00:05:10: we have Street food so we have a lot of diversity in the customer that were currently targeting.

00:05:20: it means what we need to be as well conscious about what they want to get from us.

00:05:27: So Aureka is one, Trader is a second one.

00:05:30: Trader focuses on dry products but we are buying a lot of fruit and veg as well And this is quite key for them To find the right level of quality and freshness when they come to Metro.

00:05:42: As you say SCOs which have more professional customers not too obligatory related food But most of them are food lovers.

00:05:52: They're targeting excellence in terms of products, quality and freshness.

00:05:57: So this is why I do consider that all customer segments are very relevant for us And the most important one so far is Orica One.

00:06:05: I have some ultra-fresh assortments developed over recent years since launch of SCORE.

00:06:10: Which product or categories are the growth strivers here?

00:06:14: Since the launch of Score This global strategy has become more structured More focused and more performance driven.

00:06:26: We have reinforced definitively what we call commodities like pork, chicken and EU beef.

00:06:32: EU means European origin beef And we ensure price perception on volume.

00:06:38: here This is very important While significantly expanding convenience products.

00:06:44: I can give you an example of marble reform slice beef.

00:06:49: We are driving different sessions for the company So the main growth drivers have been commodities and conveniences, And we've accelerated our own brand development.

00:06:59: As you remember on-brand last year was very important for us.

00:07:03: We took this opportunity to have a big focus in on-bran to develop lots of products within our range.

00:07:10: This is increasing customer penetration and obviously direct impact on loyalty.

00:07:17: so we move from pure product availability to solution oriented assortments that are ideal for professional needs.

00:07:26: METRO has set itself ambitious sales targets of the year of AltaFresh.

00:07:31: Compared with last financial years, sales in this category is expected by one billion euros or more than originally planned.

00:07:40: Besides these figures how would you define core objectives from the off-off perspective?

00:07:48: The core objective of Yoruf UltraFresh is, in my opinion to empower excellence in ultrafresh.

00:07:54: And this we do with the state-of-art operational and commercial expertise.

00:07:59: It's about setting a benchmark In sourcing, pricing, and assortment definition.

00:08:05: Last but not least in execution.

00:08:07: So Yoruv Ultrafresh aims to position Metro as unbeatable experts in ultra-fresh, delivering the right products with the right quality.

00:08:17: In a most efficient way.

00:08:19: And what are for us for Metro and the biggest levers of this target?

00:08:26: If we're thinking about what needs to be done I think it's relatively simple.

00:08:31: We need just focus on customer needs first of all.

00:08:35: customers at first means that we need to focus on the products they want to buy from us.

00:08:45: We have to make a right selection of products, first product should be relevant and target the highest possible level quality freshness price positioning competitiveness.

00:08:58: Those products are selected according to seasonality to fit with needs of customers And just make sure those products will be available with the right quantity.

00:09:11: This is super important!

00:09:12: If we do not have products in our shelf at the disposal of customers, We don't have a possibility to reach an overall target No product and no sales.

00:09:22: And now I will talk about our sales activities later on.

00:09:26: But first let's take a look at KPIs which are crucial for you to measure the success of the year of UltraFresh.

00:09:35: On what KPIs are looking like?

00:09:38: It's very simple.

00:09:39: Sales, I guess?

00:09:41: Yes yes that but not only because if we would target only sales it will be enough complete in my opinion Because we should have a profitable sales growth.

00:09:53: Okay!

00:09:54: We could have top-liner sales development.

00:09:57: If you invest In the crazy way let say... If do not take any pay attention to profitability of what we can increase Substantially, the cells had very short notice.

00:10:10: But it's not going to be sustainable at all in Vienna.

00:10:13: So I would say its profitable sales growth, profitable sales development done a very sustainable manner.

00:10:22: Let us take look at Metro's long-term goals As i already mentioned your vast international experience.

00:10:30: among others you worked for metro in Ukraine and Turkey In Italy Netherlands and Serbia as well, now in the Netherlands again.

00:10:39: So with this incredible wealth of experience Jérôme how do you see the year-of-earth fresh fitting into overall score strategy for our long term ambitions?

00:10:53: I think that it is a very interesting short-term investment because one year is relatively short considering the history of Metro.

00:11:03: but during this year or during the twelve months and already achieve for the first five months, let's say.

00:11:10: We have learned a lot we have tried lots of new things!

00:11:14: We've managed to become more relevant for our targeted customers... ...we are having a concrete sales uplift versus last year.

00:11:23: It means that we have managed to be to influence our customers To show them that we're competent.. ..we are expert.. ..We are having products they want from us and we have made this in order to bring sustainability into our future development.

00:11:41: So what is paying today will pay back next year, two years, three years or four years.

00:11:47: Why?

00:11:48: Because you've got a sense of royalty coming from customers And I can tell that based on my experience if were excellent in UltraFresh We are going to be excelent overall In total business because it's kind.

00:12:04: This is a key to enter in Metro for our professional customers, and this is the key for us to lock them in.

00:12:14: So it's right investment from outside that we should pursue on its going to pay back for the coming years

00:12:24: Our fundamental basis and basic states.

00:12:27: We offer the best wholesale solutions top quality at best prices A statement that you Jerome certainly fully support when your look at our ultra fresh category.

00:12:36: And now we want to find out what else in your work you associate with our major fundamentals.

00:12:42: As always, We have five questions on this here at my podcast.

00:12:46: Jerome are ready for that?

00:12:48: Yes of course!

00:12:49: Then Here we go with the first question which one is your favorite?

00:12:57: I love all them because they're very relevant and it's a good Driver for what I do every day in my life a professional life in metro and this is for many months now, so But if i need to pick one of them definitively it would be the speed master.

00:13:15: Speed matters yes

00:13:16: results count And growth is kind especially in ultra fresh.

00:13:21: This is what they mean?

00:13:22: I mean that in ultra-fresh we are having a sense of emergency.

00:13:27: Everything is short Shell Fiver is short.

00:13:29: We need to have flexibility and we have to be having a high level of reactivity in whatever we do, so the sense of speeder it's very important In my opinion.

00:13:40: this why I'm picking up this one.

00:13:43: And if you go speedy to the next question where are your work environment?

00:13:48: Do think simplification as most needed ?

00:13:51: I think that One-feet Soul has a principle.

00:13:54: It quite keyed My Opinion!

00:13:57: We're in common sourcing.

00:13:58: We buy for the sake of making our customers satisfied, but sometimes we bring too much complexity with what we buy and it's a way that will respond to answer.

00:14:09: Sometimes focusing on one product passively to bundle the volume would bring more added value instead of buying one thousand different products.

00:14:19: so one piece whole is very important for me.

00:14:23: And let go step further What you'd like to abolish because it had no impact so far.

00:14:28: I have in my mind an acronym which is LBBMA and it means less blah, blah more action.

00:14:38: If you see where i want to learn less blah-blah more action.

00:14:42: so we have the tendency sometime to speak too much To explain Too many things And not to Have any kind of concrete actions to be put on It huh?

00:14:53: This Is something that i would like to abolish if i could

00:14:56: Not now for this podcast episode, no.

00:14:58: We keep on to doing a little blah-blah!

00:15:01: So let's go.

00:15:02: the next question... How do you create an open working environment where your colleagues can bring our fundamentals to life?

00:15:12: I have kind of principles that always apply myself whenever i'm in new environments and leading my people managing etc.

00:15:22: This is what we call the three Cs & Ts principle.

00:15:27: Tree sees and tree tees, just a methodology for me to remember what is important.

00:15:34: The trees sees stand for customer communication and celerity.

00:15:40: the three teas this is team transparency and trust And it's something which is driving our attitude behavior in the way that we are working together.

00:15:53: Customer is at the center of everything we do.

00:15:57: We need to communicate in a proper way with those customers, but as team we have to have relevant communication and we need to be transparent not only between us or other teams... ...but also in terms of communication with our customers.

00:16:13: And we need trust too.

00:16:15: This is key point.

00:16:17: If customers don't trust us they will come visit And if, as a team we are not able to trust each other with efficient communication We just don't go ahead With what we want to do.

00:16:30: The last one is the celerity C for celerities.

00:16:33: This is a speedmatter.

00:16:34: this Is What we said before.

00:16:37: Yeah Let's stay with keywords.

00:16:41: So which three words best describe One Metro To You Choron?

00:16:46: One vision One goal One Team and I still remember The vision, the mission that we have agreed on at CCMO level.

00:16:57: We drive customer value hand-in-hand with countries and companies And I think this is very important to know about

00:17:05: All right.

00:17:06: So now you know what's important for your fundamentals.

00:17:09: Thank You so much!

00:17:10: How do you deal with them in daily work?

00:17:13: Later On... We want to find out What else is important to you personally Be it at Work or In Your Private Life With Your Sounds of a Year.

00:17:22: And here already is a very short pre-listen and once again.

00:17:33: Yeah, sounds interesting!

00:17:35: As always we will find out what it means for you Jerome towards the end of this episode.

00:17:46: Now that we have discussed all these strategic aspects let's dive into our world of our ultra fresh product at Metro At the beginning of March, The first two SAITs challenges in the year of AlterFresh began and it revolves around the MetroChef Ville.

00:18:02: Why was this particular product chosen?

00:18:05: And what are selection criteria or special features for

00:18:09: it ?

00:18:10: What is important to say before we start to elaborate a little bit more on these questions Is that in our history as Metro, This has been the very first time that we started such an ultra-fresh activity Never done.

00:18:23: As you said before, I'm working for quite a long time in the company but we have never done it so far.

00:18:28: It was great challenge and real challenge to many people within the organization.

00:18:34: The Ville is kind of premium products For the chef or Rika.

00:18:41: We see something which isn't that easy to buy If you go to the market.

00:18:46: overall There's not too much retailers selling the Ville like they sell which is specifically elaborated for professional customers.

00:18:58: We have plenty of challenges because we need to find a way to buy and aggregate the volume from the farmers, from the slaughterhouse so that these volumes are available in more than twenty-two countries plus FSD companies And we also need to supply this product until March.

00:19:18: And we are on March, and in the middle of March for the time being.

00:19:22: We're targeting one thousand four hundred tons of villas during those thirty-one days which is great so far today.

00:19:31: This is a point... A source of happiness that I have so far Today.

00:19:37: In fifty percent off course Fifty percent off day we've already reached fifty percent of our targeted cells.

00:19:43: So this good and we are going to be able to reach this one thousand three hundred four hundred tons at the end of the month.

00:19:51: Veal is very good products, very... How can I say?

00:19:56: Chefs currently appreciating a lot these products because it's for them way to differentiate themselves.

00:20:03: This not product that you consume at home so often.

00:20:06: So customers or professional customer like order such kind of products And what i know with the focus that we have done on this product, and solution of his assortment or this fresh and frozen offer in Metrochef.

00:20:20: Customers are happy to get these opportunities so far today And We do outstanding communication at it.

00:20:27: Outstanding marketing activities Outstanding operational excellence In term of massification signage Communication thousands of our guys currently on the field to promote and sell out their products.

00:20:44: So this is why Veeel is quite successful so far today, And we are very happy that you have had these experiences for your first time in the company!

00:20:53: You can also take those experiences from the second sales challenge which will start June with an avocado pulp.

00:21:02: What other special features do they offer?

00:21:04: For example in terms of target group novelty or quality?

00:21:09: The avocado pulp is a smart chef product.

00:21:11: This is ready to use, convenience and very useful products for our professional customers because you know that one of the difficulties of our customer so far today it's finding people who work in Verkijan.

00:21:26: It's not easy to find competence So far.

00:21:31: this product is bringing clear solutions which are ready-to-use.

00:21:35: You get avocado pulp ready with a long shelf life.

00:21:41: This is pure products without any additive ingredients inside, this is ultra fresh and ready to use.

00:21:50: you can use it for many kinds of dishes and this is valid for gastronomic restoration but also street food as well.

00:21:58: activity we have foreseen at least in June two times what we sell usually.

00:22:04: We are going to have at least, I think already one hundred twenty tons as a target.

00:22:10: And we have organized with the VTO colleagues which is Valencia Trading Office where we buy this product like we bought for the villa from RTO.

00:22:22: We had an expert team finding ways of making sure that products would be available during June and each country has very specific targets to achieve And each country will reinforce their capability to communicate this solution for our targeted customers.

00:22:39: I'm sure that it'll be well received and we're going to beat some new records on June after the Ville activity!

00:22:46: Yeah, That would exactly my next question.

00:22:48: so how confident are you that Meto & Macro countries will achieve their volume targets... ...for both sales challenges?

00:22:56: To be honest there's nothing we can achieve altogether.

00:23:00: I'm very impressed by this.

00:23:01: to be honest.

00:23:02: I see the commitment, dedication and focus on a cross-functional way of working at country level which means that we are not at all in a silo approach.

00:23:14: We're able together as one team The famous one team that were speaking about And starting from procurement One team with one metro.

00:23:24: This is covering sourcing Procurement Category management trading offices, operational excellence sales force capability to communicate with our targeted customers and make sure that we are going to sell and reach a target for this period of time.

00:23:42: So I mean the efficiency or what will do as one metro makes me confident about her capability to reach over all targets here even if the target is really challenging.

00:23:55: In addition to the sales challenges there also other streams for sales activation by our ITOs and food sourcing.

00:24:03: What are these activities all about?

00:24:05: And what role do they play in implementing the Year of Altafresh strategy ?

00:24:10: You know, we have a clear plan since the beginning of this fiscal year thinking about the Eurofood Refresh, both the big fresh... ...and we've decided to split actions or activities into four blocks.

00:24:25: This is seasonal films.

00:24:28: This is a sales challenge.

00:24:30: These are on-spot activities, and this focus that we do an operational excellence in Salesforce.

00:24:37: And thinking about the first three of them – seasonal themes ensure relevance by responding precisely to professional customer needs.

00:24:48: We do these from beginning till end of year.

00:24:53: What I said at the beginning it's very important able to respond to the needs during the season.

00:25:00: So we cannot come with a product which is not fitting with the needs of our professional customers, so this is why we call it seasonal activities and We manage with support from our trading offices To convince partners or suppliers that they need to be very strong in terms of offers In terms of products selection quantity quality availability and competitiveness And we have an expert working every day to make this offer as stronger possible.

00:25:29: The second one is on-spot activities, and it's where we have managed to create something new because of BigFresh.

00:25:36: It was not existing at all in the past but it was challenging Because We have noticed that can get upstream from market some last minute opportunities.

00:25:47: Some industrial farmers has products.

00:25:50: They don't know when sell those products But they need them very short notice.

00:25:55: We decided to embrace this opportunity and to transfer the opportunity into our customers, which are the countries.

00:26:03: And it's working quite well!

00:26:05: This is something giving us a possibility show more reactivity, agility within the market... ...and to compete just as an example against open markets because whatever is not sold through the whole cell finish on the open market.

00:26:22: And at Vian, we could have some customers complaining about the fact that they cannot find this product within Metro and Macro.

00:26:29: The hotspot activity gave us a possibility to overcome these situations.

00:26:33: We are creating additional sales uplift coming from this activity.

00:26:38: What other advantages of these proactive offers compared to classic campaigns?

00:26:43: Maybe you can give more details.

00:26:47: When we are making promotional activity within Metro and we're quite well-organized, We have a system to deal with.

00:26:54: A tool, IT

00:26:55: etc.,

00:26:56: And we need to foresee the activity in long period of time before promotion What does it mean?

00:27:03: Maybe you think about three or four weeks Before start of the promotion.

00:27:08: Onspot activities is not promotion It's last minute offer coming from market.

00:27:13: upstream.

00:27:14: We have unbeatable prices with a limited quantity of products coming from our partner suppliers.

00:27:20: And we give this opportunity to countries, and tell them that if they had one truck available at the same price level would you like to take it?

00:27:29: For example in the beginning of their activity with Romania by the way... We just called Romania, told them there was only one truck of salmon which is small size salmon a very competitive price, and you are going to be unbeatable if you buy this truck.

00:27:45: We gave these information on Thursday afternoon.

00:27:49: The decision has been taken the same day by Romania And they said ok You can't send your trucks.

00:27:54: we will find a way to sell it out.

00:27:59: This is powerful decision that have made.

00:28:03: Despite of fact They were not expecting this product to put it into the shelf, and they got three days after the products in their shelves.

00:28:12: And he took for them less than one week to sell out a full quantity of the product with no losses... ...and we're very happy customers in front of

00:28:21: him.".

00:28:22: This is such an activity that has been put in place here since beginning this big fresh activity.

00:28:30: In fact!

00:28:30: It's paying back when I see overall result of ultra-fresh performance at company level so far today?

00:28:38: We have a good sales development.

00:28:40: We are not yet at the level of the sales uplift that we were expecting, but we still have six to seven months in front of us and there's still lots things to come in terms of opportunities which is why we keep confidence about our capability to reach an overall target.

00:28:56: Yeah very interesting.

00:28:58: so it isn't only best practice story for Romanian colleagues.

00:29:01: It also has real success stories.

00:29:05: Jérôme, to conclude let's take a look into the future.

00:29:10: If you had one wish what would have happened for the year of Altafresh?

00:29:15: To become a game changer from an offer perspective

00:29:19: We need to learn from what we do.

00:29:21: Okay so I think that this is A beautiful year of new experiences within UltraFresh cells share within our results.

00:29:40: And we need to invest, learn and find a way to keep the mindset of being here at UltraFresh not only in twenty-six but for coming years.

00:29:52: It should be an automatic reflex from both sides To remain unbeatable and this way will give us the possibility to have a great future in terms of sales development.

00:30:11: Dear colleagues, The Big Fresh Metro's year-of-older fresh has begun!

00:30:16: Freshness is our heartbeat – fish meat fruit & vegetables everything our gastronomy customers want and value.

00:30:25: And now we are going one step further together….

00:30:28: The big fresh is more than just a campaign.

00:30:31: it´s movement It´s mindset Tangible everywhere at Metro and Macro.

00:30:38: Our goal?

00:30:39: An additional three hundred million euros in the UltraFresh assortments, And we can only achieve this together as one metro!

00:30:46: To this end there are new training courses best practice stories powerful tools a recognition program an unforgettable incentive trip for the Best ultra fresh performers.

00:30:58: so self-fresh and win big, make the BigFresh visible.

00:31:02: Bring your ideas energy and pride to the table!

00:31:06: Together we transform products into experiences... ...and experiences in growth.

00:31:12: You can find all information updates on TheBigFresh on United.

00:31:16: Just click on link in show notes of this episode.

00:31:35: We would like to learn more about you personally.

00:31:38: Like every guest on our podcast, You have brought a sound souvenir with you and all of your colleagues out there already know that this is the sound that inspires or motivates you or touches you emotionally.

00:31:50: So Jerome we are curious what sound did you bring?

00:32:03: I think i know this sound so it sounds like the beep One of our checkouts, right?

00:32:10: Exactly.

00:32:11: And this is a very important sound for me.

00:32:15: What to say about it?

00:32:16: I mean you know i'm acting in the company for many years and doing very frequent store visits wherever there's country so used to be just store in Turkey Serbia Netherlands Germany everywhere.

00:32:33: let's see almost we have this commonality sand.

00:32:37: Maybe the business is not exactly the same in terms of product, assortment quality and freshness but we have always one commonality which itself.

00:32:45: And when we are visiting stores We're always focusing on our zone of comfort to check assortments To check products To check the freshness The availability of products And find a way make sure from an operational point-of view that we are satisfying customer needs.

00:33:06: But there's another way to check the relevance of what we do for our customers.

00:33:12: And maybe this is a way which it's even faster.

00:33:15: You just go through the checkout and you listen, if you don't listen these beautiful songs of beep-beep-beep This something telling you lots things because It means that The products were having in shelf may be not right one.

00:33:37: Maybe we do not have the products at the right place.

00:33:40: Maybe, We are not in a good moment with our product and if it is not there then there's no BIP.

00:33:48: If the product isn't right than there will be NO BIP!

00:33:51: If the stock doesn't work well then there'll be no BEEP!

00:33:53: If supply chain fails...then there won't be any

00:33:56: BIP!!!

00:33:57: If the assortment isn't relevant then there' s no

00:33:59: BEEP!!!!

00:34:00: So this means that something is wrong.

00:34:03: This is what I would like to encourage all of us.

00:34:07: When we are visiting stores, let's check the number of beeps that were able to listen from The Checkout.

00:34:15: And if you hear a lot of beeps it means That We Do A Good Job All Together As One Metro To Satisfy Customer Needs.

00:34:22: If You Do Not Hear Enough Beeps It Means That We Have Big Room For Improvement To Become Better and To Be More relevant for Our Customers.

00:34:30: So This Is An Invitation I Would Like To Give To All Of Us Let's Check The Number Of Beaps That Will Listen during your store visit.

00:34:39: Yeah, I also think that's really an amazing sound and we all love this sound because it means we are generating sales and making cash at the end of day.

00:34:50: Jerome thank you very much for sharing these great sounds with us!

00:34:55: That wraps up todays episode on more podcasts.

00:34:58: a big thanks to you Jerome our year of Altafresh and the big fresh from your offer perspective.

00:35:06: We've certainly learned a lot about that, all the best to you Jerome!

00:35:10: Thank You Bertrand !

00:35:11: I wish beautiful, great huge sales till the end of this fiscal year in UltraFresh... I rely on ALL OF YOU !

00:35:18: Thanks a lot !

00:35:18: Bye bye !

00:35:19: And

00:35:20: many many Beeps huh ?

00:35:21: Yes exactly !

00:35:23: And To All Our Colleagues listening thankyou for joining us.

00:35:27: And don't forget to subscribe to more podcasts on your favorite podcast platform, catch up all past episodes and recommend more podcasts.

00:35:35: To all of you colleagues I'm looking forward the next episode of More Podcasts!

00:35:40: Bye-bye.